Identity clothing brand SO SIMPLE STORE

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I want to introduce you to the identity for the clothing brand "SO SIMPLE STORE"

Mind map

Color palette

I associate my identity with illustrations that schematically show trees, plants. Because during the analysis of the brand, I learned that materials such as cotton, viscose and wool are used, then the illustrations will depict trees and plants from which this fabric is made, these are cotton, eucalyptus and various coniferous trees, such as pine, spruce and juniper.

This will help to reflect the connection with the brand itself, as well as with the Scandinavian style that the creators of the brand adhere to. The style of the illustrations themselves will be minimalistic and symmetrical, but with elements of chaos in the form of details falling out of the general symmetry (cotton flowers or branches).

For the convenience of using the website and the brand application, the user has offered me icons of different components of the brand

For this project, I decided to develop a character that will symbolize each customer of this clothing brand.

I want to show the character creation process...

The character is dressed in brand clothes, which can be used in style books and further reveal the diversity and sophistication of this brand.

During the implementation of this project, I focused on the diversity of the audience of this brand. Several package designs with a previously known character are presented to your attention

Of course, it is impossible to imagine a brand without business cards, but I did it using business cards-postcards for writing information. They can be used further as a postcard when buying clothes of this brand.